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View a message summary report
The message summary report contains information about a specific email message.
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From an open appeal, select the 7: Results tab. |
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To view the delivery status of the message, select the Delivery summary tab. A pie chart displays the percentage of messages sent and not sent and a table displays the total number of messages sent and not sent. |
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To view a pie chart of the opened, unopened, and undelivered messages, select the Messages sent tab. A table breaks down the number of opened, unopened, and undelivered messages by the total number sent email, the percentage of sent email, and the percentage of total messages. |
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The % of Sent column displays the percentage of opened and unopened email, excluding those that are undelivered. The % of Total column includes all email, including the undelivered. |
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To view the pages the recipients access from links in the message, select the Click-throughs tab. |
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To view the transactions generated by the recipients as a result of the message, select the Conversions tab. |
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To view a breakdown of message results for each target list, select the List details tab. To view a summary report about a specific target list, click the list’s name. |
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If the message included conditional content, the Conditional Content tab appears. The grid lists statistics about how each condition in a content block performed. It includes the number of recipients that received the condition, the number who opened the email, the number of click-throughs, the number of conversions (transactions), and the total gift amounts. For more information about conditional content, see Add Conditional Content. |
Note: To view an Email Status Report, click Status report on the Summary tab. The Email Status report contains the time and date the program created, prepared, processed, uploaded, and accepted the message.
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To view all the recipients of the message, select the Recipients tab. The grid displays each recipient’s name and email address and the date and time the message was sent. If the message bounced or was opened, the date and time are also included. |
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To view details about the email and preview the message’s content, select the Properties tab. |
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To close the report, click OK. You return to the 7: Results tab. |
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To return to Campaigns, click Return. |