You can create multiple email appeals and test the effectiveness of each message. The Appeal Wizard is a series of tabs that guides you through creating one. On these tabs, you select the email lists and messages for the appeal, send test and final email messages, and view the results. You can view message and target list summary reports to monitor the success of individual messages and target lists. You can also view the appeal summary report to evaluate the success of all messages and lists associated with the appeal.