The appeal summary report provides a current snapshot of the appeal’s results. This report includes information about all messages sent to lists as part of the appeal.
| 1. | From Campaigns, under Appeals, select the appeal. |
| 2. | In the Action column, click Click here to review report . The Appeal Summary Report screen appears. On this screen, you can select tabs to view information about the email results. |
| • | To view the recipient summary of all messages sent for the appeal, select the Delivery summary tab. A pie chart displays the percentage of messages sent and not sent, and a table displays the total number of messages sent and not sent. |
| • | To view a pie chart of the opened, unopened, and undelivered messages, select the Messages sent tab. A table breaks down the number of opened, unopened, and undelivered messages by the total number of sent email, the percentage of sent email, and the percentage of total messages. |
| The % of Sent column displays the percentage of opened and unopened email, excluding those that are undelivered. The % of Total column includes all email, including the undelivered. |
| • | To view a pie chart showing the percentage of messages that were not sent for the appeal because of opt-outs, no addresses, and invalid accounts, select the Messages not sent tab. A table breaks down the number of opt-outs, no addresses, and invalid accounts by the total number of messages not sent, the percentage of messages not sent, and the percentage of total messages. |
| The % of Not Sent column displays the percentage of messages not sent. The % of Total column includes all email sent and not sent, including those delivered successfully. |
| • | To view the pages the recipients access from links in messages sent for the appeal, select the Click-throughs tab. |
| • | To view the transactions generated by the recipients as a result of messages sent for the appeal, select the Conversions tab. |
| • | To view a breakdown of message results for each target list, select the List details tab. To view a summary report about a specific target list, click the list’s name. The tabs on this report display the same information as the Target Lists Summary Report on the Results tab. |
| 3. | To close the report, click OK. You return to the Wizard screen. |