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Design a newsletter
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From Email, click Newsletters. Newsletters appears. |
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Click New newsletter. The New newsletter page appears. |
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On the Properties tab, enter a name in the Newsletter name field. |
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In the Description field, enter additional information, such as notes about the template layout. |
Note: The Send to field is disabled. The program automatically generates a mailing list that includes only users who subscribe to the newsletter on the User Email Preferences Form.
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In the Subject, From Name, and From Address fields, enter a default subject for the Subject field of newsletters you create with this template, as well as an email address and name for the From field. When you create individual newsletters, you can overwrite the subject. |
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To receive responses at a different email address than the one you use to send the newsletter, enter a return address in the Reply address field. |
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To receive failure messages when email messages are not delivered, select Failure to send notification. In the Notification email address field, enter an email address to receive failure messages. |
Note: Failures are email addresses that do not receive the newsletters. Failure can also be called non-delivery receipts, bouncebacks, UnDeliverables, or Delivery Status Notifications (DSN). For information about how the program handles failures, see Bounced Email Management.
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To assign the security rights for the newsletter, select the Targeting & Security tab. For each user role, you can manage rights to view, edit, delete, and change security. |
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To add users or roles, click Add users and roles. |
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To assign rights, select View, Edit, Delete, or Change Security. |
Note: Edit rights allow users to edit the newsletter template and its defaults. To create newsletters from this template, users only need View rights.
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Click Save. The newsletter template opens to the Design tab. |
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To format the appearance and enter the default content for the newsletter, use the HTML editor. For information about the HTML editor, see HTML Editor. |
Warning: To communicate your website’s privacy policy and to provide a global opt-out option from your email communications, you must include links to the privacy page specified in Sites & settings and to a User Email Preferences Form part on a web page when you design a newsletter. This also applies to newsletters you design for the Anonymous Newsletter Subscription part so anonymous recipients can also review your privacy policy and have the option to opt out of the newsletter at another time.
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To have personalized information from another program appear in the newsletter for each recipient, add merge fields. For example, when you select the First name field, recipients receive a newsletter addressed directly to them. |
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To display the list of available merge fields, click Merge fields on the Insert tab in the toolbar. |
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To add a field to the newsletter, double-click or drag and drop a field in the content area. |
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Put fields where you want them to appear in the body of the newsletter. For example, enter “Hello, First Name” after it. In the email, the recipient reads “Hello, [his or her first name].” To move a field, click and drag it to the new location. |
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To add conditional content to the newsletter to customize it for different types of recipients, click Conditional content on the Insert tab in the toolbar. For more information about conditional content, see Add Conditional Content. |
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To format the newsletter’s appearance and layout, use the HTML editor. |
Warning: Blackbaud recommends that you use inline styles, such as <div style=”background-color:Blue;”>Welcome color</div>, when you create and design the email content. Do not define classes or use external references because email vendors, such as Gmail or Outlook, are not guaranteed to render the styles correctly when the recipient reads the email.
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To return to Newsletters, click Return. |