MKTMARKETINGPLANBRIEF
                                        Stores the marketing plan segment summary information.  
                                        Primary Key
                                        
                                            
                                                
                                                    | Primary Key | Field Type | 
                                            
                                            
                                                
                                                    | ID | uniqueidentifier | 
                                            
                                        
                                        Fields
                                        
                                            
                                                
                                                    | Field | Field Type | Null | Notes | Description | 
                                            
                                            
                                                
                                                    | NAME | nvarchar(100) |  | Default = '' | A short description of the segment summary. | 
                                                
                                                    | DESCRIPTION | nvarchar(max) |  | Default = '' |  | 
                                                
                                                    | QUANTITY | int |  | Default = 0 | Number of expected pieces to be sent. | 
                                                
                                                    | UNITCOST | money |  | Default = 0 | The expected per unit cost of the package to be sent, stored in the base currency. | 
                                                
                                                    | BUDGETAMOUNT | money |  | Default = 0 | The budget amount for this segment, stored in the base currency. | 
                                                
                                                    | TOTALREVENUEGOAL | money |  | Default = 0 | The total monetary goal for this segment, stored in the base currency. | 
                                                
                                                    | TOTALTRANSACTIONSGOAL | int |  | Default = 0 | The goal value for the number of transaction for this segment. | 
                                                
                                                    | AVERAGEREVENUEGOAL | money |  | Default = 0 | The goal value for average revenue for this segment, stored in the base currency. | 
                                                
                                                    | RESPONSERATEGOAL | decimal(20, 4) |  | Default = 0 | The goal value for rate of response. | 
                                                
                                                    | SEQUENCE | int |  | Default = 0 |  | 
                                                
                                                    | COLLAPSED | bit |  | Default = 0 | The collapsed/expanded state of the segment in the marketing effort segments UI. | 
                                                
                                                    | DATEADDED | datetime |  | Default = getdate() | Indicates the date this record was added. | 
                                                
                                                    | DATECHANGED | datetime |  | Default = getdate() | Indicates the date this record was last changed. | 
                                                
                                                    | TS | timestamp |  |  | Timestamp. | 
                                                
                                                    | TSLONG | bigint (Computed) | yes | CONVERT(bigint, TS) | Numeric representation of the timestamp. | 
                                                
                                                    | ORGANIZATIONUNITCOST | money |  | Default = 0 | The expected per unit cost of the package to be sent, stored in the organization currency. | 
                                                
                                                    | ORGANIZATIONBUDGETAMOUNT | money |  | Default = 0 | The budget amount for this segment, stored in the organization currency. | 
                                                
                                                    | ORGANIZATIONTOTALREVENUEGOAL | money |  | Default = 0 | The total monetary goal for this segment, stored in the organization currency. | 
                                                
                                                    | ORGANIZATIONAVERAGEREVENUEGOAL | money |  | Default = 0 | The goal value for average revenue for this segment, stored in the organization currency. | 
                                                
                                                    | DATEASSUMPTIONSADDED | datetime | yes |  | Use internally to indicate when the assumptions for this brief were first entered; used when performing currency conversions. | 
                                            
                                        
                                        Foreign Keys
                                        
                                            
                                                
                                                    | Foreign Key | Field Type | Null | Notes | Description | 
                                            
                                            
                                                
                                                    | MARKETINGPLANITEMID | uniqueidentifier | yes | MKTMARKETINGPLANITEM.ID | The parent ID for this segment. | 
                                                
                                                    | PACKAGEID | uniqueidentifier | yes | MKTPACKAGE.ID | The package associated with the segment. | 
                                                
                                                    | MARKETINGPLANID | uniqueidentifier | yes | MKTMARKETINGPLAN.ID | Use this ID when looking up level information in the PLANTEMPLATEITEM table. | 
                                                
                                                    | ADDEDBYID | uniqueidentifier |  | CHANGEAGENT.ID | FK to CHANGEAGENT. | 
                                                
                                                    | CHANGEDBYID | uniqueidentifier |  | CHANGEAGENT.ID | FK to CHANGEAGENT. | 
                                                
                                                    | BASECURRENCYID | uniqueidentifier | yes | CURRENCY.ID | The base currency associated with this segment summary's costs and revenue. | 
                                                
                                                    | CURRENCYEXCHANGERATEID | uniqueidentifier | yes | CURRENCYEXCHANGERATE.ID | The exchange rate used to convert base currency amounts to organization amounts. | 
                                            
                                        
                                        Indexes
                                        
                                            
                                                
                                                    | Index Name | Fields | Unique | Primary | Clustered | 
                                            
                                            
                                                
                                                    | IX_MKTMARKETINGPLANBRIEF_BASECURRENCYID | BASECURRENCYID |  |  |  | 
                                                
                                                    | IX_MKTMARKETINGPLANBRIEF_CURRENCYEXCHANGERATEID | CURRENCYEXCHANGERATEID |  |  |  | 
                                                
                                                    | IX_MKTMARKETINGPLANBRIEF_DATEADDED | DATEADDED |  |  | yes | 
                                                
                                                    | IX_MKTMARKETINGPLANBRIEF_DATECHANGED | DATECHANGED |  |  |  | 
                                                
                                                    | IX_MKTMARKETINGPLANBRIEF_MARKETINGPLANID | MARKETINGPLANID |  |  |  | 
                                                
                                                    | IX_MKTMARKETINGPLANBRIEF_PACKAGEID | PACKAGEID |  |  |  | 
                                                
                                                    | PK_MKTMARKETINGPLANBRIEF | ID | yes | yes |  | 
                                                
                                                    | UIX_MKTMARKETINGPLANBRIEF_MARKETINGPLANITEMID_NAME | MARKETINGPLANITEMID, NAME | yes |  |  | 
                                            
                                        
                                        Triggers
                                        
                                        Referenced by