Use the HTML Content component to open the Content Editor where you can add content in WYSIWYG view or HTML source view. The Content Editor allows you to:
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Add text and images.
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Add personalization.
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Define conditionals for displaying content to specific site users based on the information collected in their Constituent records (such as interests, group memberships, and interaction history with the organization).
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Insert components (such as images) in the text flow.
For more information, refer to the Luminate Online Content Editor guide.