Classic Email Campaigns

Email Campaigns group together email messages that share a common audience, security settings, and delivery instructions. You can use Email Campaigns to raise money and awareness for your organization's mission, and they are especially helpful for targeting new or existing donors during End of Year (EOY) campaigns.

Tip: See Blackbaud's Email Delivery and Deliverability documentation for email deliverability information and best practices.

Here's a look at what you'll do to send out email messages in Email Campaigns:

Monitor your Campaigns

After sending your messages, compare open and action rates to review the success of your messages. See Email Reports.

See your Deliveries at a Glance

Messages that you create with a scheduled, sent, or tentative delivery date display on the Email Calendar.