Enable Google Tag Manager

Tip: You must have a Google Analytics (GA) account, property and data stream set up to generate the measurement ID required forGoogle Tag Manager (GTM) enablement. See Enable Gtag.js if you need instructions.

Warning: Implement either gtag.js or GTM. Do not use both on the same website. Doing so results in duplicate recording of events.

  1. Open GTM. If you are not already signed in to Google, you will be prompted to sign in.

  2. When GTM opens, if you do not already have one, select Create Account and Closedcomplete the Add a New Account form.

    1. Name your account.

    2. Select your county.

    3. Enter your website URL as the Container name.

    4. Select Web.

    5. Select Create.

    6. Agree to the terms and conditions.

  3. GTM will provide code snippets and instructions in the ClosedInstall Google Tag Manager window that pops up automatically when you complete account creation. Keep this window open while adding the snippets to your PageBuilder code. You can always return to this window by selecting the GTM ID at the top of your GTM Home.
    Example of Instal Google Tag Manager window.

  1. First disable the automatic gtag.js feature.

    Warning: Having both a direct gtag.js and GTM on the same page may result in duplicate event recording.

    1. In the Luminate Online navigation bar, select Setup and Site Options.

    2. Set the Site Option Group to All and select Go.

    3. Set the GOOGLE_ANALYTICS_ENABLED option to FALSE.

    4. At the bottom of the list, select Save.

  2. In the navigation bar, select Setup and Page Wrapper Editor.

    Note: You cannot edit published Page Wrappers. You cannot unpublish default Page Wrappers.
    If the Page Wrapper is published, go to Manage Versions and select Unpublish.
    If the Page Wrapper is a default wrapper, go to Edit Attributes, Set default for security category, and unselect Set this Page Wrapper as default for the security category.

  3. Find the wrapper in the list and select Manage Versions.

  4. Select Edit.

  5. Select Meta Tags from the menu on the left.

  6. In the Additional HTML Tags for the HEAD Element, paste in the first code snippet from the Install Google Tag Manager window in the other browser tab.

  7. Select Save.

  8. Select Body Tags from the menu on the left.

  9. In the Additional HTML Tags for the BODY Element, paste in the second code snippet from the Install Google Tag Manager window in the other browser tab.

  10. Select Save.

  11. From the menu on the left, select Publish Page Wrapper.

  12. Select Publish Page Wrapper and Finish.

  13. From the navigation bar, select Content and PageBuilder.

  14. Find your page of interest in the Page List and select Edit Attributes.

  15. Scroll down to Page Wrapper and select the Page Wrapper to which you just added the GTM install codes.

  16. Select Save.

  17. Select Approve & Publish from the menu on the left.

  18. Select Publish and Finish.

  1. In GTM, close the window with the code snippets.

  2. Select Tags and New.

  3. Select Choose a tag type to begin setup...

  4. Select Google Analytics: GA4 Configuration.

  5. Copy your GA Property measurement ID from the Data Streams details in your GA Admin panel, and paste it into the Measurement ID box in the GTM Tag Configuration box.

    Tip: You must have a Google Analytics (GA) account, property and data stream set up to generate the measurement ID required for Google Tag Manager (GTM) enablement. See How do I create a Google Analytics account? and Configure a Data stream if you need instructions.

  6. Select Choose a trigger to make this tag fire.... from the Triggering box.

  7. Select the plus sign in the top, right corner to add a new trigger.

  8. Select Choose a trigger type to begin setup from the Trigger Configuration box.

  9. Select Page View, All Page Views, and Save.

  10. Name your Trigger and select Save.

  1. Open your website and the page inspector.

  2. Select the Network view of the inspector (to the left or below Elements and Console in most inspectors) and refresh the page. You should see event names with your measurement ID and ones that include gtm.

  3. Open your GA Realtime reports. You should see the user number increasing as you refresh your page.

    ClosedIf you do not see the increase in users

    1. Wait 5 minutes.

    2. Refresh your GA page with the browser refresh command or icon.

    3. Notice the user data in your GA report.

    4. Open your website in a new tab.

    5. Return to your GA tab again. You should see an increase in users.

You can now immediately see changes in page visits, online sales, and much more. Browse Advanced Features and Use Cases to get ideas for optimizing your analytics.