Choose Your Brand Voice

Help the agent sound like your organization by defining your communication style.

Conciseness

Choose a style for email content:

  • Concise – Short and to the point. For example: "Thank you for supporting our mission. Your generosity makes a difference every day."

  • Neutral – Balanced and professional. For example: "We appreciate your continued support. Your contributions help us achieve our goals and serve our community."

  • Verbose – Detailed and expressive. For example: "Your commitment to our mission is truly inspiring. With your support, we’re able to expand programs, reach more people, and create lasting impact in the community."

Brand Voice Text

Your agent can’t browse the web or pull in outside information such as from your website. It learns everything about your organization and how you communicate from what you share here. Teach your agent your organization’s communication style by entering previous or sample text. Each entry trains your agent to reflect your organization’s preferred voice and language when communicating with constituents. Over time, the agent learns to recall and apply this style consistently in its responses.

Give it details like who you serve, your mission, and any other context that helps it sound authentic and effective, including:

  • Recent examples of donor appeals or newsletters

  • Information from your website, such as:

    • Event pages or registration forms

    • Recognition programs or giving societies for mid-level donors

    • Corporate matching details

  1. Select + New entry.

  2. Enter or paste content into the field.

  3. Select Done.

  4. Select Save.

Entries display in the list from newest to oldest.

To remove content, select the delete icon next to the entry.