Fundraising Parameter Hyperlinks

You can create donation form or webpage URLs that include one or more fundraising parameters. These parameters pass information to the donation form when a donor opens the link. Use the parameters to track responses, personalize the giving experience, and connect activity to specific designations, campaigns, appeals, and packages. You can also use them to pre-fill gift amounts for donors and force a donation form to display in a specific language.

How Parameters Work

A parameter is a name and value pair that you append to a donation forms URL or a webpage URL. When a donor opens the link, the donation form reads the parameters and associates the activity with the values you specified.

You can use multiple parameters in a single URL. Each parameter adds more context to the interaction.

Tip: To save time and reduce errors, use the URL parameter builder to assemble a valid URL. This ensures the parameters are combined correctly so you don't have to manage the URL formatting rules manually.

Supported Parameters

You can add any combination of the parameters to the end of a URL, but you can only add one of each.

For the following parameters, replace "ID" with the appropriate ID. You can find the IDs in the URL parameter builder.

  • desid=ID for a designation

    Tip: Designations are known as funds in Raiser's Edge NXT.

  • desname=Name for a donor-friendly designation name

    Note: To display the designation's name on a donation form, add desname=Name after desid=ID. Replace "Name" with the appropriate name for the designation. If the name has spaces, %20 automatically replaces the spaces when you use the URL.

  • appealid=ID for an appeal

  • campaignid=ID for a campaign

  • packageid=ID for a package

    Warning: When you add a package to a URL, also add the associated appeal to the URL or add the appeal in the donation form. Otherwise, when you approve a batch you will have to resolve the batch exceptions.

Add ID-Based Parameter to a URL

Append the parameter to the end of the URL.

Tip: To save time and reduce errors, use the URL parameter builder to assemble a valid URL. This ensures the parameters are combined correctly so you don't have to manage the URL formatting rules manually.

  • If the base URL does not contain a ?, include a ? before the first parameter and an & before any other parameters.

    http://example.org/donate?desid=20&desname=Annual

  • If the base URL already contains a ?, include an & before all parameters.

    https://example.org/donate?formId=cec73394&desid=20&desname=Annual

Tip: If a designation name has spaces, %20 automatically replaces the spaces when you use the URL.

For the following parameters, replace "Amount" with the dollar value you want to pre-fill. Enter a numeric value for the amount, such as 50 or 50.00. The donor can change the amount after they open the form.

Warning: The donation form must be configured to accept the gift type you are pre-filling. Before you add a gift amount parameter to a URL, verify that the form supports that gift type. Additionally, the pledge amount parameter (plgamt) applies to Standard Donation Forms only.

  • onetimeamt=Amount to pre-fill the one-time gift amount

  • rgamt=Amount to pre-fill the recurring gift amount

  • plgamt=Amount to pre-fill the pledge gift amount

Add a Gift Amount Parameter to a URL

Append the parameter to the end of the URL.

Tip: To save time and reduce errors, use the URL parameter builder to assemble a valid URL. This ensures the parameters are combined correctly so you don't have to manage the URL formatting rules manually.

  • If the base URL does not contain a ?, include a ? before the first parameter and an & before any other parameters.

    http://example.org/donate?onetimeamt=50

  • If the base URL already contains a ?, include an & before all parameters.

    https://example.org/donate?formId=cec73394&desid=20&onetimeamt=50