Personalization
Add personalization to Image Components and Text Components.
Tip: Include spaces or content before and after the place you insert the personalization to make further editing easier.
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Within the text editor, place the cursor where you want to add the personalizaiton. See Text Editor Features
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Select Merge > Personalization.
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Select the type of personalization you want to add.
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[Optional] Enter text to display if the selected personalization is unknown for a recipient.
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Select Apply.