Prospect Insights Pro Models

Prospect Insights Pro models provide predictive values for the following data models:

• Giving likelihood

• Target gift range

• Potential gift range

• Planned giving likelihood

To view the values for each model for a specific prospect, select a prospect from a list.

Model Data Sources

Prospect Insights Pro uses an anonymized, aggregated data set of giving behavior enriched with average wealth and socioeconomic data by zip code from third parties to build its machine learning algorithms. It uses those algorithms to process constituent information. These data points are not sent to a third party for processing. All data is processed and stored in the appropriate data zone, based on Blackbaud's zoning architecture. The architecture ensures data sovereignty and respects international data regulations.

For more information on data sources, see Factors Considered by Prospect Insights Pro Data Models.