Prospects to Qualify

Candidates included in Prospects to qualify are your best major gift prospects that are not currently assigned to a fundraiser.

Prospects are grouped as follows:

• Top prospects: your best major gift prospects in the near term, based on their Target Gift Range and Giving Likelihood.

• Secondary prospects to qualify: unassigned prospects who have a low likelihood to give a gift to your organization in the next twelve months. If they do decide to give, their gift is likely to be large.

• Emerging prospects: candidates who show potential to become major gift prospects, based on their Potential Gift Range and Giving Likelihood, if you engage them with your organization.

For more information about ranges and likelihoods, see Prospect Giving Indicators and Behaviors.