Email Campaigns Quick Reference
Deliver relevant content to your audiences to increase email click-through rates by leveraging these features:
| Functionality | See |
|---|---|
| Create | |
| Write new messages | Add message information |
| Include links that tie clicks to an interest opt-in | Associate a campaign with an interest |
| Include links that autologin constituents | Modify the automatic log in option |
| Target | |
| Custom-pick your audience: Recipients, Reviewers, and Do Not Email lists | Choose the Email Audience |
| Test | |
| Use A/B testing to test best open rate for variant emails | Use Variants of an Email Message to Test Effectiveness |
| Test how emails render on different providers and devices | Preview with Email on Acid |
| Test plain text email rendering | Test Plain Text Emails |
| Review and approve | |
| Implement review and approval process | Test the Message |
| Schedule | |
| Use email calendar grid to schedule your send | Email Calendar |
| Deliverability | |
| Know your spam rating | Email Complaints |
| Reporting | |
| Run reports to evaluate email distribution success | Email Reports |