Tell-A-Friend

Tell-a-Friend is designed to help increase event participation by enabling constituents to easily share links to webpages or event information with others via email. It can be applied to various contexts, such as event sign-up pages, articles, advocacy actions, and promotional content.

Tip: Tell-a-Friend can be sometimes be confused with "Forward to a Friend," which refers to forwarding an email message. Instead, Tell-a-Friend generates a link and sends it email directing the recipient to a webpage. See How can I set up a Forward to a Friend Link?

Depending on your configuration, you can customize the link, and your constituents can customize the email message, including the subject and body, or use default content.

What It Does

This feature allows constituents to send event or action links to friends and family to encourage word-of-mouth promotion directly from the event or action page.

The feature includes an opt-out link for recipients, enabling them to unsubscribe from future related messages. See Understand Tell-A-Friend Opt-Out.

Where It Appears

Advocacy Action Alerts
Calendar Event (Standard Open)
Calendar Event (Standard RSVP)
Donations Classic
eCards
eCommerce
Page Wrappers and PageBuilder
StoryBuilder
TeamRaiser (Participant Center)

Tell-a-Friend in TeamRaiser

Tell-a-Friend in TeamRaiser encourages event participants to share the event information and registration pages with friends and family. Participants can customize their message or use default content when sharing.

When a participant sends a Tell-A-Friend message, they can earn points for each message sent. If the recipient of the message registers for the event, the participant can earn extra points for that new registration. The system automatically tracks and awards these points.

Reward Points for Sharing

You can assign reward points to participants who use Tell-a-Friend. See To assign reward points to actions:.

The system can award bonus points if the recipient registers for the event. This encourages participants to promote the event and helps track referral effectiveness

The system automatically tracks Tell-a-Friend activity and awards points accordingly. These actions can be included in TeamRaiser reports to evaluate participant engagement and referral success.

How to Enable

By default, sites are configured with Tell-a-Friend. If you want to make a change to your enablement, or if you think your site had this feature removed and would like it reenabled, contact Blackbaud Support.

You can also take an action to Enable Tell-a-Friend on a Call Alert.

This feature is rendered using the S5 Adding a Tell-A-Friend Link which inserts the Tell-a-Friend component into TeamRaiser or other Luminate Online pages.

Customization

You can tailor the Tell-a-Friend:

Message content: Either use the default message or create a custom message to better reflect your event’s tone and goals

Link: Either use a default image or use a custom text link for a more integrated look

Advocacy Action Alerts: Thank You Page Options
Calendar Event (Standard Open): Customizing the Tell-A-Friend Message
Calendar Event (Standard RSVP): To customize the Tell-A-Friend message
Donations Classic: Customize a Tell-A-Friend Message and Link in Donations Classic
eCards
eCommerce
Page Wrappers and PageBuilder: Create a Custom Tell-A-Friend Link for a Page
StoryBuilder: Customize the Tell-A-Friend Message and Link for StoryBuilder
TeamRaiser (Participant Center)

Explore additional configuration options through Site Options

You can control some of the default settings through Site Options. The following options are available to site administrators for configuration:

Site Option	Description	Default Setting
TAF_CAPTCHA_ENABLED	Set to TRUE to include a CAPTCHA test on Tell-a-friend forms.	TRUE
TAF_DEFAULT_SUBJECT	The default subject line on Tell-a-friend emails.	[[?[[S72:locale]]::en_US::Check out the [[S0:SITE_NAME]] website!::[[M0:sdp_values:TAF_DEFAULT_SUBJECT]]]]
TAF_OPT_IN_DEFAULT	When this SDP is set to TRUE, the Opt-In checkbox for TAF messages will default to CHECKED, and UNCHECKED when set to FALSE.	TRUE
TAF_PRIVACY_TEXT	Text for the privacy policy relative to email addresses entered for Tell-a-friend messages.	[[?[[S72:locale]]::en_US::(Note: We respect your privacy, addresses you enter below will be added to your Address Book, but will not be used by the organization. For further information, see our <a href="PageServer?pagename=privacypolicy">Privacy Policy</a>.)::[[M0:sdp_values:TAF_PRIVACY_TEXT]]]]
TAF_REQUIRED_FIELDS	A list of fields on the users' Tell-a-friend form that require input. The email address fields for the sender and the recipients are always required, so they do not need to be included. The only other field currently supported is 'name', for the sender's name.
F2F_CENTER_TAF_PERSONALIZED_SALUTATION_ENABLED	Display the Personalized Salutation by Default checkbox for emails sent from the Participant Centers	TRUE

Reports

Use the Top Referrers Report to see which constituents used the Tell-a-Friend feature to refer others. This is helpful in identifying key advocates and measuring the feature’s impact to grow support.